Site Speed is Now a Factor In Google Rank

by themisfit on 04/28/2010

Just wanted to jot down a quick blog post with my thoughts about two blog posts about speed. Matt Cutts has been writing both on his own blog and on the official Google Webmaster Central Blog to tell everyone what we knew was coming: site speed is now an official ranking factor.

Now I want to remind you that I’ve been writing about site speed for quite a while. I wrote aboutWordPress template optimization (a quite dated post now, btw) back in january 2008. And even in april 2007 I wrote about the effect a slow server could have on how Google spiders your site.

Now of course I do a weekly WordPress podcast together with Frederick Townes, who is the creator of the awesome plugin W3 Total Cache, so I talk about speed a lot, and I’ve talked more than once about getting proper WordPress hosting. And that is leading to what I wanted to tell you in this post: the fact that Google now officially has made site speed one of the (over 200) ranking factors, means that there can be no more excuses; you have to get proper hosting. Now.

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