If you haven’t heard of DropBox, go check out the post I wrote about it. Dropbox – FREE Online File Sync And Backup.

File sharing is usually relegated to sending a file via email, but most email clients other then Gmail only allow a file attachment of less then 10mb.  So how do you request a large file from a friend or client.

Enter Airdropper.  This is a great web app that works seamlessly with Dropbox and allows you to request files.

How To:

You will need to Create an account with Dropbox.

1. Head over to Airdropper.com and click the start button.

2. You will be asked to connect your DropBox account.

3. Once connected to your Dropbox.

• Enter your email address (you will get a alert when the files are uploaded).
• Enter the email addresses of the people you are requesting files from.
• Enter a name for this request (this is the name you will see in the Airdropper folder that has been placed in your Dropbox).
• Enter the name or description of the file(s) you are requesting.

4. Once you hit send the recipient(s) will receive an email with a secure link to upload their files. Clicking that link will take them to the following page where they can upload their files.

5. Once the file has been uploaded you will receive an email telling you the file has been received.  You can then go to your DropBox folder on your computer (if you have installed the desktop app), where you will see an AirDropper folder.  Inside you will find the files you have requested.

Super simple and great for requesting large files.

Do you run WordPress blog? If so, do you have a mobile version of your site forthose people who are viewing your site on an iPhone or PDA?

If you answered no to the last question, why not?

It’s easy to have a mobile version of your site and it will only take a couple minutes to set up! Here’s how to do it:

1. Login into your WordPress admin panel
2. Click on plugins
3. Then click add new
4. In the search window type wp-touch
5. Click wp-touch and then click install
6. It will ask you for your server settings, insert them and click install
7. If it doesn’t activate the plugin automatically, do so
8. That’s it, you’re blog now has a moblile version that looks like in the image below.

KEYWORDS play an important role in search engine results. Today we are going to discuss where and when we should use keywords on our site.

First, what are KEYWORDS?

On the web, a keyword is a reference to the content and/or the type of meta element included in a given web page‘s HTML code to aid in the page’s indexing. A keyword meta element may include several comma-separated keywords (or keyword phrases, each of which may contain several individual words). Source wikipedia.

KEYWORDS in Your Title

Using the right keywords in your title will help produce the results you are looking for. The title is the first thing your searcher will see in the search results.

If your title includes keywords they are looking for they are more likely to click on your link.

How do you use keywords in your title. You need to use the most important keywords in your title.  For instance, for Simone Wittenberg Photography, we used the KEYWORDS ‘Kelowna Wedding Photographer’. 

In HTML the title would look like this:

<title>Simone Wittenberg Photography / Kelowna Wedding Photography</title>

KEYWORDS in Your Description

The second thing a searcher sees in the search results is your description. Using keywords won’t help in your search engine ranking, but it will give your searcher a better idea of what your site is about or has to offer. The description should be a short explanation of your site and of  your title.

In HTML the description would look like this:

<meta name=”description” content=”Kelowna wedding photographer”>

KEYWORDS Meta Tag

You can also specify keywords you want to be ranked for by using the <meta> tag in your HTML. This is in addition to the keywords that you have used in your Title and description. (Google doesn’t use these, but Yahoo and MSN do) The Keyword meta tag looks like this:

<meta name=”keywords” content=”Kelowna, Wedding, Photographer” />

Each individual term is separated by a comma.

KEYWORDS in Content

Having keywords in your content is not something that is very important to you reader, but it is important to have because this is what the search engines look for. This does NOT mean that you should only use keywords in the body of your website, but they should be interspersed throughout. 

It is believe that only 1 in every 20 words should be a keyword. If you use more than this you could be punished by the search engine for keywords stuffing.

KEYWORDS in Tags

Search engines read the HTML code of the pages they are read. In order to make your webpage more SEO friendly, you should use your h1, h2, h3, and h4 tags. There are meanings to each of these tags:

• h1- title tag
• h2- subtitle
• h3-  chapter
• h4- sub chapter

You can also use bold and italic commands to add importance to words in the content of your site.

Another place to use tags is in your images.  When you add an image to a webpage, you can add <title> and <alt> tags. These are important because search engines cannot see images and rely on these tags to index image content.

Conclusion

This is what I have learned about keywords and I hope that this has been helpful to you. Next week we will look at link-building.

Continue on to Link Building